In November 2018, Sprite unveiled its "Get Vocal" campaign, urging fans to discuss issues that matter to them, thus adding a purpose-driven element to the brand's long-running campaign. Thirst For Yours builds on the March launch of Sprite Way, a community-powered Spotify playlist and podcast highlighting unsigned hip-hop and R&B talent, and the #GetVocal campaign launched last fall, which invites fans to download a custom beat created by Izze the Producer and record a 60-second topical freestyle to share on social media. We dont go to the corner store no more, homie (save a brief return in the early aughts of Four Loko). Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. "I just love looking through artifacts of political history. As far as advertising goes, it was a smash success. One commercial had a young man excited that basketball star Grant Hill drank Sprite and believed that he would be as great as a player as him if he did too. The TV spot will debut during Sundays broadcast of the BET Awards. The new sprite commercial features rapper Travis Scott. With this latest campaign, entitled "Thirst For Yours," Sprite hopes to create and elevate a community-led talent engine of the next . Check out this great listen on Audible.com. Bright and shiny was traded for dark and gritty. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. particularly scorching Southern California day. Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns Hell, just the other day, the soda giant paired LeBron James with Lil Yachty. And now, its really a culture that impacts everything, says Dipal Shah, director of integrated marketing content at Sprite, which is owned by Coca-Cola Co. For us, it was really important as a brand to be respectful of that and also reflective of that.. and Nas: The transparent soft drink brand celebrates some of hip-hop's most iconic lyricists with limited-edition . Tupac If you fall stand tall and come back for more from Keep Ya Head Up offStrictly 4 My N.I.G.G.A.Z. In the commercial, Puba fist-bumps Large Professor and says the line, First things first: Obey Your Thirst.Its speculated that Puba ad-libbed this line in rehearsals, yet the potency was so clear that Obey Your Thirst became Sprites tagline off and on to this very day. Sprite with Miles Thirst: Last Sprite (2005) Erkekjetter Helvete. Back in 2010, Drake starred in the first spot created for Sprite's "Obey Your Thirst" campaign. Learn when and why it makes sense for recording artists to hire a music publicist, including the cost, payment, and finding the right publicist for your needs. Luckily, their mother has two . consumers ages 18-24 said they were effective. We want to hear from you! The words "obey your thirst" are placed at an equal proximity to each side of the ad. June 24, 2019. It sucks for hip-hop fans. Well Read more, Are you looking to learn more about the salaries of Red Bulls elite athletes? In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. Thirst is everything. Isaiah Rashad - Obey Your Thirst (Episode 4) . Sprite's back at it with the soda cans. An 80-second radio spot featuring Cube used a sample of Chucks voice without his permission. The brand will give the new campaign a push at this weekends BET Experience event in Los Angeles, where the Viacom subsidiary hosts a range of events, from music performances to fashion shows. It took Afrika. Historically, Sprite was created in Germany as Fanta Klare Zitrone in 1959, and in 1961 the drink was introduced in the United States as Fanta . For better or for worse. These are pictures of a sadhu in Pushkar, India, which is one of the holiest pilgrimage sites in the world for Hindus. "Sprite has always been incredibly focused on putting our community at the forefront. The series seeks to tell unknown and/or forgotten stories that connect the dots between current music, culture and the foundations of the past. Obey Your Thirst debuted a decade later with ads such asthe one below, starring Grand Puba and Large Professor freestyling in a studio. Write by: . The outcome of this series was the Obey Your Thirst campaign. Sprite announced on Friday that it would tweak its "Obey Your Thirst" campaign to celebrate well-known lyrics by rappers. This years Obey Your Verse campaign is more interactive as fans can take pictures of each can and go onto Sprites website via their phones to win free stuff including autographed memorabilia and a concert experience. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Obey your thirst." Sprite's new ad campaign focused on differentiating Sprite from its competitors by acknowledging all the ways other products were marketing themselves and telling the consumer that this was not the case with Sprite. ET, Webinar It (actually) sucks for Macklemore. 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Asked why the brand is risking tinkering with its marketing now, Aaliyah Shafiq, group director for Sprite, says, This is a way for us to truly accelerate that momentum. Sprite Born to Refresh - The Coca-Cola Company | Sprite Lime Flavored . tooth, and worse, wasn't catching on with the growing "Generation X" One of the most well-known slogans for Sprite is "Obey Your Thirst". It's an authentic brand to be a part of, and I'm glad to be able to do that.. across this one particular speech, and the speaker made an aside about There's a delicious ray of sunshine in every drop. Sprite has had several slogans to help promote the drink. "Being an MC, we try to be cool about what we do," Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 "Obey the Verse" collection . See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. The switch might mean the end of Sprite's " Obey your thirst" tagline, which has been in use since 1994. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. The Ultimate Guide to the Best Gatorade Flavors to Mix Together! ET, Beyond the Mic: Sprite Spotlights Tomorrow's Hip-Hop Tastemakers With 'Thirst for Yours' Campaign, Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform, 9 campaigns that boosted the mood in 2022, As retailers sell more ads, marketers frustrations and fears grow, Hersheys trans-inclusive IWD push sparks familiar backlash, Maybelline enlists its first-ever digital avatar for mascara launch, Chipotle embraces viral TikTok trend with new menu item. Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Sprite #ObeyYourVerse Campaign By: Leonard Brock By Justin Tune. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". But the history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. Sprite had also succeeded in becoming an official and established part of the culture. It's authentic.. The campaigncreated by Sprite's agency of record, Wieden & Kennedy New Yorkincludes a TV ad featuring up-and-coming, Atlanta-based rapper Kodie Shane and an aspiring fashion designer, Seth Giscombe. The Artist and The Empire will debut during the June 23rd telecast of the 2019 BET Awards and run across Sprites social and digital channels. Permissions beyond the scope of this license may be available from [email protected]. 3:12. We understand that hip-hop culture is essentially the root of everything cool and hip in culture, period, and its been commodified and appropriated within an inch of its life. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why they're scared of him. Now, Sprite continues the saga, based on its Obey Your Thirst slogan, and has chosen 16 more words of inspiration for Hip Hop fans nationwide. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. This sadhu might have left behind all attachments and renounced the world, but he could not let go of Sprite. Sprite continue with their latest campaign 'Obey Your Thirst' where they shine the light on some of your favourite rappers life stories and in the latest episode we get . Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. Its now a ubiquitous part of todays musical landscape. The malt liquor 40 oz., with significantly higher alcohol content than beer at around a $2 price point, was already a staple in lower-income neighborhoods and hip-hop culture. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). African-American ad agency Burrell Communications tagged hip-hop acts for a series of spots that began a long-standing marriage between the brand and the culture, starting with Kurtis Blow in 1986. Sprite continues to offer its financial support to artists (Vince Staples), festivals and events across the country, placing the company in a much more honorable standing than your average corporate culture vulture. This sucks. In addition, Lil Yachty's song "Minnesota," featured in a Sprite television ad that featured professional basketball player LeBron James. agency known for its ability to appeal to the younger masses (Lowe also increased roughly 9% since the introduction, especially in the younger Once again, borrowing from its history of promoting new talent, in mid-2017 cans were adorned with lyrics from the current up and coming rappers including Lil Yachty, Vince Staples, DRAM, Vic Mensa, Kamaiyah and Kap G for the "Summer Sprite Cold Lyrics Series". Contests begin on June 20th. Aspiring fashion designer Seth Giscombe stars in . These high profile celebrity figures have helped June 12, 2015. radio advertisements based on the "obey your thirst" motto was proposed, Sprite is shifting gears as the brand posts solid sales results. 17. The documentary series is part of a new "Obey Your Thirst" campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. Enter Sprite. The Sprite Obey Your Verse program will be supported with a robust . Sprite es una marca famosa reconocida mundialmente de bebida gaseosa con sabor a limn. By 96 the run was over. Always remember to obey your thirst. But in the early 90s, the genre was far from Madison Avenue-friendly. We embraced that and ingrained ourselves as part of that culture," he said. They revitalized the Obey Your Thirst campaign with Drake in 2010 and paid homage to the greatest lyricists in rap with the Obey Your Verse campaign featuring iconic rappers and cans with classic lyrics in 2015. Sprite, "Obey Your Thirst," Burrell Communications (1994) . The campaign crossed over with the original ''Anime/{{Voltron}}'' series, putting several notable emcees (Music/{{Common}}, Mack 10, Fat Joe, Goodie Mob, and Afrika Bambatta) in the place of the original pilots, and featuring original music from said emcees. How many of your favorite celebs have flirted with cheeseburgers? Learn more about Thirst For Yours at Sprite.com, or follow @Sprite on Instagram, Twitter and Facebook and via the #ThirstForYours hashtag. The Spark marks its first major campaign for Sprite in the US. "Thirst for Yours" kicks off with a media event and panel in Los Angeles, where several hip-hop celebrities will discuss how Sprite helped their careers. The FADER. However, in the early 90s two brands put their entire business on hip-hops back, by not only building their brands but spring-boarding the recognition of the music and artists as a marketing and advertising tool: Sprite soda and St. Ides malt liquor. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. Hip-hop rose during the post-industrial 1970s in the Bronx borough of New York City, and spread via block parties. Campaign features lyrics by Drake, Nas, The Notorious B.I.G. Red Bulls elite Read more, There is no official record for drinking the most Red Bulls in three minutes. Here's a two minute campaign description where Coca-Cola . By the early 1990s Sprite decided it was time to deepen the exploration of their relationship with hip-hop. old campaign of "I like the Sprite in you!" In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), . By From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). In the first spot of the series with Grand Puba and Large Professor, Puba closes with First things first, obey your thirst. Its legend even within Coca-Cola that Puba ad-libbed the phrase that then became the brands tagline that remains to this day. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. Then, in the 90s, Sprite teamed with some of hip hop's living legends, including A Tribe Called Quest, Nas, Grand Puba and Pete Rock & C.L. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quench their thirst. Again, the successful marketing slogan "Obey your thirst" communicates these attributes. Sprites ties to hip-hop date back to 1986 when rapper Kurtis Blow appeared in a commercial for the brand and continued into the 1990s with the I Like the Sprite in You" campaign featuring several of thedecades top artists. Having a heavyweight like him is important to the program.. The Sprite bottle is centered perfectly in this picture. The campaign came along when hip-hop was still very much in the background. Get the free daily newsletter read by industry experts. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. 20. * SpiritualSuccessor: The hip-hop themed ads for the "Obey Your Thirst" campaign were a continuation of the late-80's-early-90's hip hop commercials from Sprite's previous campaign, "I Like The Sprite In You". Lowe and Partners (in 1993), headed by Chairman and Chief Creative Officer Pertenence y es producida por The Coca Cola Company. J. Cole Missy Elliott Obey Your Thirst Campaign Sprite Sprite Lyrical Collection Tupac * {{Crossover}}: And a pretty left-field one, to say the least. After just one week, a surprisingly It was almost a rebellious force in music, says Stefan Miller, Sprites senior brand manager. We are not content to just rest on our laurels.. Look no further. In the beginning it was simple: matching a drink to a bold, youthful movement. Rather than showing people doing fun and/or incredible things while drinking the product or having celebrity . Now we were in the studio; a fly on the wall for freestyle sessions. I felt that I could use it But as the idea took off and expanded, it became stronger based on one thing: authenticity. Only Sprite. In 1991, Public Enemy released Apocalypse 91: The Empire Strikes Back. But this is one of those things, that when they call, you tell your man, 'I got a Sprite deal.' It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst.. Many researchers have explored the above attributes of the Sprite brand (Rosenberg 5). ". So how did Sprite maintain a relationship with artists? Brandon Langevin Color: The colors used in this are simple. Despite dropping the "Obey Your Thirst" branding, Sprite is far from abandoning hip-hop the most-streamed genre in the U.S. in 2018 in its marketing. Sprite has redesigned its logo and upgraded its long running tagline 'Obey your thirst' to 'The Spark' with a global campaign. 18. Buzz60. The campaign was also famous for producing several Hip-Hop-focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with Voltron (We're not joking, that actually happened). Like many artists, funding his work wasnt easy, and remaining authentic while being sponsored was even harder. Soon, the company would transition to its heavily youth and urban market-focused Obey Your Thirst campaign in 1994. The ad had already aired over 500 times on rap radio shows when Chuck sued St. Ides parent company McKenzie River for five million dollars (they settled out of court). They were later in hot water with the New York AGs office again, along with the Bureau of Alcohol, Firearms and Tobacco (the ATF) for advertising perceived to the be targeted towards minors, with complaints that it glamorized gang affiliation and promoted sex. As a hip-hop head, I was all over it. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. are nothing. So not only does this work represent a pivot in how were talking to our fans by shifting focus from Sprite to them but its also a reflection of whats happening in hip-hop culture.. "]][[note]]Shaq had an endorsement deal with Pepsi at the time. Sometimes the slogan "Obey" would be used as a more simple saying and implied a psychological connection to the product and its past slogans. You may unsubscribe at any time. The preppie. The History 1961: The Introduction in the United States 1967: Spreaded in 39 countries 1974: Sprite Zero 1986: "I like the Sprite in You" 1994: "Obey Your Thirst" 2013: Stevia plant extract *2015: "Obey Your Thirst" ("Obey Your Verse" transition/start) *2016 . - 1 day 3 hours ago, By ATLANTA-Sprite is freshening its 7-year-old " Obey Your Thirst" ad campaign with a new round of commercials featuring raps from teens. Today, Sprites presence within hip-hop culture isnt even questioned, becoming as integral to the culture as Timbaland or Adidas. #MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the 90s and earlier. Obey your thirst (1994-1998) Launches in 1994 Sprite was a light, crisp, and refreshing beverage Sprite marketers wanted to convey that Sprite was not pretentious. While all of the Venoms had battle verses, only Roxanne Shant and Kool Keith directly rap battled one another during their fight. Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. Sales were down. Boomboxes? The beverage company unleashed its first Obey Your Verse campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others emblazoned on the cans. Shaq had an endorsement deal with Pepsi at the time, and had also branched out to movies, books, and music, with mixed success. to remember one thing, and only one thing, it should be this: Speeches It's something that has lasted in the hood it's authentic., Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. They tapped artists not based on their popularity, but those that had an underground following and were seen as respected urban soothsayers at the time. Its how they built their business. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers, each representing different regions, trying to take out Zarkon's RoBeast individually, and getting faded each time. Two children walk into the kitchen and say that they are thirsty. The Sprite Obey Your Verse Lyrical Collection is a continuation of the Obey Your Thirst campaign, which originated in 1994. . The word was spreading fast. One ad had a teenaged boy wearing a pair of baggy jeans, a puffy coat and boots with loose laces at a mall to be cool. Sprite is encouraging their beverage drinkers to take selfies with these cans and upload them to their site, in a chance to win prizes ranging from branded items to concert tickets.