High vs Low Context Cultures Flashcards | Quizlet In a low-context culture, communication occurs through explicitly spelled out and defined words, and listeners just have to interpret spoken or written words as they are. As such, high-context cultures tend to cater to the development and promotion of ingroups, which are groups that we belong to and are loyal to, including families, cultures, and religious congregations. Explain the differences between high- and low-context cultures, giving examples of each. [5], These concepts were first introduced by the anthropologist Edward T. Hall in his 1959 book The Silent Language. The Self in a Social Context: Help and Review, Figure-Ground Perception: Definition & Examples, Psychological Research & Experimental Design, All Teacher Certification Test Prep Courses, High Context vs. Low Context Characteristics, Introduction to Social Psychology: Help and Review, Research Methods and Ethics: Help and Review, Social Cognition & Perception: Help and Review, The Self: Executive and Organizational Functions & Gender and Cultural Differences, Introspection and Self-Awareness Theory in Psychology: Definition & Examples, Self-Perception Theory: Definition and Examples, Intrinsic and Extrinsic Motivation in Education: Definition & Examples, Two-Factor Theory of Emotions: Definition and Relation to the Misattribution of Arousal, Social-Comparison Theory: Upward vs. Low-context and high-context cultures are the ends of a continuum portraying how cultures communicate. High context culture is common wherever there is a relationship between people. High-context cu. A few predominantly high-context cultures include Japan, China, Brazil, Argentina, and South Africa. In this context, we will discuss those topics also. Examples of high and low context cultures It can be helpful to consider a few examples of high and low context cultures. In anthropology, high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. Because low-context communication concerns more direct messages, the meaning of these messages is more dependent on the words being spoken rather than on the interpretation of more subtle or unspoken cues. Croucher, S., Bruno, A, McGrath, P, Adams, C, McGahan, C, Suits, A & Huckins, A. How Low & High-Context Cultures Influence Communication People have many acquaintances they have fewer close friends. Remember that culture is dynamic, and that every individual within a culture is unique and may not conform exactly to the general characteristics of that culture. PDF Context Matters: An Ethiopian Case Study Adapting Leadership - CCL High context refers to societies or groups where people have close connections over a long period of time. High-context cultures also value group harmony above individual achievement. High-context and low-context cultures Sage Publications. A few relevant examples of differences in communication between low- and high-context cultures are found in Table 1. A low-context culture is a culture in which people communicate explicitly. Examples of low- and high-context cultures are those based in the following culture clusters: High-context cultures The Sub-Saharan Africa Cluster The Middle East Cluster The Latin Europe Cluster The Eastern Europe Cluster The Latin America Cluster The Southern Asia Cluster The Confucian Asia Cluster Low-context cultures The Anglo Cluster An individual from Texas (a higher-context culture) may communicate with a few words or use of a prolonged silence characteristic of Texan English, where a New Yorker would be very explicit (as typical of New York City English), although both speak the same language (American English) and are part of a nation (the United States of America) which is lower-context relative to other nations. Relationships: The components of these cultures tend to value long-term relationships. In these cultures, people may rely on body language, tone of voice, and facial expressions to convey meaning, and may not always say exactly what they mean directly. Low-context culture refers to a culture that communicates explicitly. Low use of nonverbal elements. [14] Groups that are able to rely on a common background may not need to use words as explicitly to understand each other. A low-context (LC) communication is just the opposite; i.e., the mass of the information is vested in the explicit code.". The USA and Australia are typically low-context, highly individualistic cultures, where transparency and competition in business are prized. In a low-context culture, the onus for communication lies with the speaker. Cultures where the group is valued over the individual promote. But we can also use them to talk about smaller groups, such as corporate cultures or a specific setting like the airport. Low-context cultures tend to be logical, analytical, action-oriented, and concerned with the individual. [13] Not all individuals in a culture can be defined by cultural stereotypes, and there will be variations within a national culture in different settings. Members of the culture place emphasis on interpersonal relationships. Full article: The Influence of High-/Low-Context Culture on Perceived Low-context and high context cultures. How to deal with them in business. Your message needs to be clear and precise. Context is less important than words. Free Essay: High and Low Context Cultures, Hofstede's cultural It relies on the straightforward use of language, without depending much on nonverbal cues. - Definition & Assessment, Bipolar vs. Borderline Personality Disorder, Atypical Antipsychotics: Effects & Mechanism of Action, What Is a Mood Stabilizer? [36], Individualistic cultures promote the development of individual values and independent social groups. As an Amazon Associate I earn from qualifying purchases. Power Distance Index & Examples | What is Power Distance? Learn more about our academic and editorial standards. This is in direct contrast to low-context cultures, in which information is communicated primarily through language and rules are explicitly spelled out. Communication: High- and Low-Context Cultures - Mudita Consultancy High context cultures tend to build relationships slowly, and they are generally stable for a long time and are based on trust and loyalty. Trompenaars' Cultural Dimensions Model & Examples | 7 Dimensions of Culture, Hofstede's Uncertainty Avoidance | Culture, Example & Index, Developing an Audience-Centered Presentation, Methods to Increase the Accuracy of Impressions, Long-Term vs. Short-Term Orientation | Hofstede, Culture & Concept, Cross-Cultural Interactions & Relationships in Agile Organizations. High-context cultures are those that communicate in ways that are implicit and rely heavily on context. They place a high value on interpersonal relationships and group members are a very close-knit community. For high-context cultures, language is a kind of social lubricant, easing and harmonizing relations that are defined according to a group or collectivist orientation where we rather than I is the key to identity. Sourabh Yadav (MA) and Peer Reviewed by Chris Drew (PhD), Bureaucratization (Sociology): Definition, Features, Origins, Stereotype Content Model: Examples and Definition. Seekprofessional input on your specific circumstances. Low context is a communication environment that doesn't heavily rely on common understanding such as shared culture, experiences and norms.This can be contrasted with high context communication that relies on common background or understanding. Therefore, it is necessary for more explicit information to be included in the message so it is not misinterpreted. It further attempts to draw parallels between face-to-face communication and communication on the web by looking at communication rules and patterns in high-context cultures and comparing and contrasting them to the . High-Context and Low-Context Cultures - OUP Academic Hall is also credited for developing the idea of chronemics, or the study of the use of time during nonverbal communications. The Lavin Agency Speakers Bureau. Recognizing High and Low Context Cultures - National Charrette Institute Cultures Consequences: International Differences in Work-Related Values. They rely less on the shared values/assumptions of the group and the context of the situation. High-context cultures are related to connotation. Generally, high-context cultures prefer oral communications, while low-context cultures favor written communications. High Context Culture: What Does It Mean and How to Adapt Asia, Africa, Latin America, and central Europe are predominantly countries with a high context culture. ", "Communication: intercultural communication. The results show significant differences between the American, Chinese, and Korean samples on 15 out of 16 items, with 11 items significant at the .01 level, one at the .05 level, and three at the .10 level. Communicating In High And Low Context Cultures The Basic Difference Between High-context and Low-context Cultures High vs. Low Power Distance Cultural Communications | What are High and Low Power Distance Cultural Communications? Differences in high-context and low-context communication styles - LinkedIn Trust High context cultures and situations may extend significant trust to members. [30], Punctuation marks and emojis are more often used by high-context users than low-context users. Communication is seen as a way of exchanging information, ideas, and opinions. For example, resemblance is a significant trait in cultures with a high level of context. In high-context cultures, communication cues are transmitted by posture, voice inflection, gestures, and facial expression. This makes high-context cultures difficult to navigate for those who do not understand the culture's unwritten rules. In high context cultures like Native American tribes, Japan, China, and Arabic countries, communication is curvilinear, and often what is left unsaid is just as important than what is, and there is more flexibility with time and looser schedules. By comparison, low-context cultures refer to cultures whereby most communications take place through verbal language and rules are directly written out or stated for all to view. Instead, many cultures tend to have a mixture or at least some concepts that are shared between them, overlapping the two context cultures.[26]. Low context cultures rely on the spoken word to communicate. Pages: 3. But the fact that contexting has not been empirically validated should not necessarily be construed as a failure of the theory. High Context Culture Definition & Examples | High Context vs Low Unlike the linear communication style preferred in low-context cultures, high-context communicators may use spiral logic, circling around a topic indirectly and looking at it from many tangential or divergent viewpoints. - Uses & Side Effects, What is Amitriptyline? The results found that U.S. participants used communication for pleasure more often than Mexican participants. In comparison, the United States is perhaps the best example of a diverse and low-context culture. Answer (1 of 2): Examples of high context countries include: Japan, China, and the Arab countries. France. Goodwill Messages and Recommendations. Meanwhile, in a high-context culture, nonverbal cues and unspoken background . [23] For example, Native Americans in the United States have higher-context cultures with a strong sense of tradition and history, compared to general American culture. (PDF) COMMUNICATING IN HIGH & LOW CONTEXT CULTURES COMMUNICATING IN HIGH & LOW CONTEXT CULTURES March 2016 Affiliation: Arizona State University State: In Progress Authors: Jay Klagge. High Context Culture And Its Importance Because low-context communication concerns more direct messages, the meaning of these messages is more dependent on the words being spoken rather than on the interpretation of more subtle or unspoken cues. So the poor cow's life depends on the country, where it was born: whether it is going to be worshipped or to end up on someone's . High-Context vs. Low-Context Communication - ToughNickel What are some examples of low-context and high-context cultures? In, Meyer, C. (2017). Watch this video from international business expert Erin Meyer [1]. Intercultural Business Communication: High Context vs. Low - HubPages Rules are not directly or explicitly written or stated. From each culture, 96 business managers were surveyed for the American and Chinese sample and 50 managers were surveyed from Korea. [18] A trade language will typically need to explicitly explain more of the context than a dialect which can assume a high level of shared context. Examples of low-context cultures include Germany, Norway, Denmark, Sweden, Finland, Canada, and the United States. The reverse holds true for High (Collectivistic) Context Cultures. If you want to appear polite, you need to be willing to greet strangers and thank . High-Context and Low-Context Cultures - YouTube Japan is generally considered a high-context culture, meaning people communicate based on inherent understanding. For example, while the United States is a low-context culture, family gatherings (which are common in American culture) tend to be high-context. Conclusion The dynamics of relationships within High and Low context cultures are very different. Intercultural Business Communication by Confederation College is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. [5]:4223, Characteristics of high-context and low-context cultures, Examples of higher- and lower-context cultures, Overlap and contrast between context cultures, How higher context relates to other cultural metrics. Trust must be developed before business transactions can begin. High-Context and Low-Context Cultures: Understanding the Differences May 17, 2022 May 17, 2022 Reading Time: 5 minutes Read More High-Context and Low-Context Cultures: Understanding the Differences Since they value collectivism and interdependence, it makes sense that their communication requires an understanding of the communitys shared values. Translation Issues Associated With High-context and Low-context Cultures Traditionally, Western cultures are known for being more individualistic or communicating with a low context style. The study collected three samples from different cultures - the US, China, and Korea - with 96 business managers surveyed in the American and Chinese sample and 50 managers in the Korean sample. Characteristics of Low Context People behave according to rules Preference is given to knowledge sharing and transfer Relationships do not last longer On purpose relationships The situation, people, and non-verbal elements are more important than the actual words that are communicated. Strategies to work effectively with people from high context and low context cultures Follow these 4 key strategies to communicate effectively across cultures: 1. In contrast, low-context cultures rely on explicit verbal communication. Low-context cultures tend to be logical, analytical, action-oriented, and concerned with the individual.